Posts tagged gameshield
Customer Profile: Yummy Interactive Talks Frictionless Gaming
Aug 27th
For today’s blog, I’d like to highlight one of our partners, Yummy Interactive. This week, Christopher Hennebery, VP of software distribution at Yummy Interactive, spoke with Rebecca Lieb from Econsultancy about making digital rights management as painless as possible. During the discussion, Christopher described how Yummy is now able to offer its customers a “frictionless” e-Commerce experience – with the help of Plimus.
Plimus announced its relationship with Yummy Interactive back in the middle of June at E3 and since then we’ve been working with them to offer a seamless online buying experience for gamers. Yummy Interactive’s GameShield In-Game Activation, developed with Plimus, provides game developers a way to turn the trial-to-purchase process into a hassle-free, immersive experience. This e-Commerce platform provides a one-click purchase experience, which helps maintain immersive gameplay throughout the transaction. This, in turn, gives these developers a new tool to use to increase revenue and convert trials into sales.
Rebecca’s post includes a great conversation with Christopher and provides some interesting statistics on how Plimus and Yummy Interactive are helping game developers increase their revenue streams, “We’ve seen one of our clients base a 19% increase in conversions from trial to purchase.” Click here to read the entire blog on the Econsultancy website.
Charles Born,
Head of Marketing
Highlights from E3 2010
Jun 23rd
I spent the past week at E3 as Plimus was exhibiting in the Game Connect hall. It was both a fun and busy time for the entire Plimus team. We met with dozens of current and potential customers and also got to cruise around the show floor. So much cool stuff in games and consoles, etc. that I could share with you. But, I’ve outlined my top 10 list below:
1.) Plimus and Yummy Interactive launched the In-Game Activation interface, which is helping limit the hassle of online, in-gaming transactions. Of course, I put us first, but for casual gamers this is big. Revenues are what drive innovation.
2.) Sony Corp. introduced a $49.99 motion-activated video-game controller, Playstation Move, in hopes of winning casual game players from Nintendo Co.’s Wii console.
3.) It was an all-out war on 3-D video game capabilities at the show. Sony demonstrated Playstation 3 games with 3-D capabilities and Nintendo introduced its 3DS handheld device that displays games in three dimensions without wearing 3-D glasses.
4.) Sporty Spice stopped outside the Plimus meeting room for an interview she had with the media. She’s surprisingly shorter than you’d think.
5.) We began to see the rise of Microsoft Kinect – new demos, new games and old favorites (Sonic the Hedgehog). There was a lot of chatter with people saying it’s going to overhaul the entire gaming industry. We shall see.
6.) Casual gaming was a key focal point at the show. I even noticed gamers checking on their Farmville crops and keeping their mind alert with a quick game of Bejeweled from their iPhones on the show floors.
7.) Oh, the things you see on the show floor. I can’t put it into words, so check out this photo spread from CNET.
8.) Did you know that Mickey Mouse has a long lost “half brother” named Oswald the Lucky Rabbit? Who knew?!? The soon-to-be-released Epic Mickey game from Disney Interactive Studios features this character along with Mickey and his magic paint brush.
9.) Richard Branson and Virgin Gaming are back after a decade. Branson turned up, in his traditionally exuberant manner, in an armored truck, $1 million in hand for the biggest prizes and most rewards his new website will offer. Every time I went by, there was not much action compared to the other booths – so we’ll need to see how this plays out.
10.) Underlying all the excitement and hype, were visible concerns about the future Supreme Court hearing on the legality of a California law regulating computer and video games.
Charlie Born,
Head of Marketing
Photo credit: http://www.flickr.com/photos/55935853@N00/2302573414/
Plimus and Yummy Interactive
Jun 21st
I have exciting news to share with you. Last week, Plimus and Yummy Interactive together announced the development of an e-Commerce platform for casual game publishers. In-Game Activation interface enables not only a one-click purchase, but maintains the game experience throughout the transaction. So what does this mean for casual gamers?
Previously, all casual gaming and other online purchasing services were forced to deploy e-Commerce platforms that required users to leave the game environment in order to complete a transaction. To enhance their gaming experience, such as buying additional credits or purchasing the game after an initial free trial, users had to launch another Web browser page and were bombarded with a “friction-full” experience.
In-Game Activation interface is helping limit the hassle of online, in-gaming transactions. Using the Plimus e-Commerce application and its own GameShield™ licensing protection solution, Yummy Interactive has developed an e-Commerce interface that keeps the player immersed within the game environment during the transaction, which not only enriches the user experience but also increases conversion rates and revenue.
You can read the entire release here.
Charlie Born,
Head of Marketing
Photo credit: http://www.flickr.com/photos/brewbooks/244365591/



