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Billy Ramirez
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Posts by Billy Ramirez
Advertisers Cash In On Social Gaming
Jan 26th
To say that 2010 was a monumental year in social gaming would be casually understating the obvious. Last year alone, social gaming generated more than $850 million dollars in revenue and recorded roughly 53 million users. While these numbers are impressive, new reports indicate that social gaming is just starting to pick up steam. As we head into the New Year, social gaming is beginning to attract more attention from marketers and advertisers aching to cash in on this flourishing industry. According to a new report from eMarketer, the amount of resources advertisers will pour into social gaming is one factor that will help drive U.S. social games revenues past the $1 billion mark in 2011.
With roughly one in four Internet users engaged in social networks, this space has become a prime target for lead generation and advertising efforts. It’s not the massive amount of consumers alone drawing advertisers to this space; it’s also the demographic makeup of the audience that’s extremely desirable. On average, social gamers are typically 34-year-old women, a group widely known as the controllers of purse strings and an audience not typically engaged in traditional games.
This audience, paired with the revenue growth of the social gaming market, presents an optimal platform for marketers to promote their brands through social games. These games allow advertisers to brand virtual goods, offer custom games, create virtual environments within existing games and promote lead-generation offers. Additionally, some creative ad campaigns combine virtual and real-world items, expanding the gaming experience beyond social networks.
Although virtual goods will continue to bring in the biggest share of social gaming dollars through 2012, advertising spend will reportedly grow more rapidly in 2011 with marketers shelling out $192 million to advertise. Furthermore, eMarketer forecasts that this investment will continue to grow and projects a rise of 41 percent in ad spending in 2012.
What’s not to like about all of this? Internet users enjoy their games and advertisers are able to reach millions of consumers…seems like a win-win situation to us. For our part, Plimus will continue to offer an immersive and seamless online experience, keeping gamers entertained and allowing advertisers and other vendors to make money!
Charles Born,
Head and VP of Marketing
Photo credit: http://www.flickr.com/photos/athrasher/2823255013/
Plimus Affiliate Marketplace
Jan 19th
As a follow up to last week’s Affiliate Summit show in Las Vegas, I wanted to just summarize a few highlights of our successful Affiliate program. As you all read in my last post, Plimus met with hundreds of vendors and affiliates at our booth and hospitality suite and had some of our affiliate experts on hand to answer all questions including Mark Hassin, who is our VP of Strategic Accounts. Overall, we had a great time at the show and met some awesome new sellers and affiliates seeking a platform for maximized conversions and optimized ROI. While we work with many of you already, we look forward to being the perfect platform for the rest of you very soon.
In case you missed us, here’s a bit more about our program. The new Plimus Marketplace is the go-to place to find exclusive deals to the many innovative products available for promotion. This easy-to-use marketplace allows affiliates to find items to sell and to begin partnering with sellers all in one spot. The Plimus Marketplace hosts catalogues of products that affiliates and sellers can browse the more than 100,000 products by specific requirements, such as, average earning per sale, average commission, percentage of active affiliates, etc. We make it easy to find the product that works just for you.
As a member of the Plimus Marketplace, you’ll receive offers completely exclusive to Plimus; a plethora of top converting products to promote; as well as access to the more than 5,000 active sellers on the Plimus Marketplace to date. It’s time for you to join our community!
Additionally, I’ve outlined a few of the top headlines coming out of the show. With such an engaging, active affiliate community in attendance, it’s hard to just pick a few but here are some.
- This year’s show had the biggest attendance rate ever with over 4,600 attendees. As FeedFront reports, the steady climb over the years, especially during this economic hardship, is proof of the strength of the affiliate marketing industry. In fact – I think the trend goes beyond just affiliate marketing – but the maturity of online marketing as a science.
- It’s clear that while the social web and the broadcast effect of sites like Facebook create the buzz and global awareness, it is known and trusted connections that make sales. The actual selling process demands more e-commerce-like, demographically-tuned, personalized approaches. As the audiences segment into smaller and smaller communities, it is clear the strength of online marketing as demonstrated by affiliates will become a stronger force in the industry.
- Although it’s been around since 2005, this year’s hot buzz new trend seems to be “multi-channel e-commerce.” Even leading analyst firm, Forrester Research is predicting that this will be the largest growth area of 2011. What do you think?
Are there any others that I’m missing? If so, please share. As I mentioned above, Plimus is excited to start working with many new sellers and affiliates in the New Year. Visit our website to learn more about the Plimus Marketplace.
Charles Born,
VP and Head of Marketing
Photo credit: http://www.flickr.com/photos/carworld/3780566252/
Plimus at Affiliate Summit West
Jan 10th
Welcome to 2011! We’re kicking the year off perfectly with a trip to the Affiliate Summit West this week in Las Vegas. This is a key show for Plimus and its new Affiliate Marketplace. We’ve already been catching up with several of our existing sellers and affiliates as well as meeting lots of new faces. Come over to our booth (#112) and say hello!
The Plimus booth features the new Affiliate Marketplace where current and prospective affiliates can find exclusive deals to the many innovative products available for promotion. We also have plenty of the top-notch Plimus affiliate experts on hand in our booth to demonstrate how to leverage the new Plimus Marketplace and Plimus e-Commerce platform for maximized conversions and optimized ROI.
So if you’re here, come see us in booth #112. Our Plimus Affiliate program is very important to us and we strive to provide our more than 5,000 sellers with offers to increase their sales and also receive prompt payments.
For others who are not in Las Vegas this week, please visit the Plimus website to learn more about the Plimus Affiliate Program.
Have a great event!
Photo credit: http://www.flickr.com/photos/affsum/5263439941/
