With the New Year right around the corner, we’re looking forward to further growth and success in 2012. It is impossible to look forward, however, without taking a quick look back to recognize the significant achievements Plimus made during the past year. Adding numerous customers to our portfolio, substantially increasing sales for online vendors and hosting our first-ever digital commerce conference are just a few highlights from 2011.

Among our biggest accomplishments is the wide variety of vendors added to our stable of customers during the past year. Hundreds of new vendors in the software as a service (SaaS) and Cloud-based services industries including SohoOS, DudaMobile, Justinmind, BabyFirstTV.com and Perfecto Mobile have selected Plimus to help them deliver cloud-based subscription services. Even better – our partnership with these vendors has helped them realize an increase of more than 20 percent in revenue.

Using the Plimus Buy AnywareTM API and Plimus’ unique marketing and sales features, sellers in 2011 generally saw:
• An 11 percent increase in shopping cart stickiness as customers completed the transaction more often rather than leaving items in the cart;
• A 19 percent increase in transactions processed daily from returning customers resulting in overall increased revenue.

Also in 2011, Plimus expanded its relationships within the payments industry. Not only did we add several regional payment methods, including Boleto Bancario in Brazil, and UKash, PaySafeCard and Wallie Card in Europe, we also hosted the first Take Charge 2011 Digital Commerce Summit. This successful one-day event attracted more than 700 people, including C-level executives and entrepreneurs who participated in discussions around the opportunities and challenges of conducting business on the Internet.
Arguably one of the most notable events of 2011 came in August when Great Hill announced its acquisition of Plimus. We’re confident that this relationship will help fuel growth as Plimus expands its focus on its client’s successful monetization of an increasingly global, complex and expanding online and mobile world. Plimus’ vision of e-Commerce 3.0 and “Cloud Commerce” that leverages an open, frictionless e-Commerce approach will be central to upcoming solutions.

Looking ahead to 2012, Plimus has plans for new platform features that will enable vendors to increase close rates and gain competitive advantage. Currently in beta testing, initial results of the new solutions have resulted in sellers experiencing an improvement in close rates of more than 25 percent.
While we’re eager to roll out this platform and announce several other developments during 2012, we can promise one thing will NOT change. We will continue to offer innovative features enabling Plimus vendors to see significant improvements to their bottom line.