Plimus’ Second Annual Virtual Holiday Shopping Survey
Today, Plimus issued the results of the “Second Annual Virtual Holiday Shopping Survey,” which highlights the differences between consumer’s online shopping habits this holiday season versus their spending habits in 2010.
This holiday season is about giving virtual goods and services! Interestingly, results found that consumers are spending more money online than ever before and their purchases have expanded beyond physical goods. In fact, virtual goods spending increased from 21 percent in 2010 to 24 percent in 2011. Similarly, 17 percent more consumers have given someone a virtual item as a gift so far this year.
Our survey was conducted informally via social media channels, such as Facebook and Twitter. The survey participants were entered into a drawing for a chance to win a $100 gift card for their holiday shopping. To learn more, read the entire release by clicking here.
| Print article | This entry was posted by Charlie Born on December 5, 2011 at 4:26 pm, and is filed under Uncategorized. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
