Earlier this month, Plimus issued the results of our most recent social media survey. The random, at-large consumer survey conducted via Survey Monkey was shared to consumers on popular social networking sites including Facebook and Twitter. It examined the influence that social networks have on digital commerce, and ways in which vendors can leverage these networks to better engage shoppers and increase customer loyalty. The survey found that consumers are engaging with brands more frequently as social networks become more influential in the purchasing process.

Some key survey findings include:

  • 85 percent of participants visit social networking sites such as Facebook, Twitter and LinkedIn daily
  • One in three consumers indicated that online vendors could better engage them by incorporating more social media elements into their sites
  • More than half of all respondents reported that peer recommendations most influenced the purchases they make online

As the popularity of social networks continues to grow, vendors have the opportunity to capitalize on the social shopping trend by eliciting positive peer recommendations and reviews in order to drive consumers to their sites.

Here at Plimus, we understand the importance of developing a seamless, simple user experience for the buyer. Sellers must eliminate the tiresome process and hassles of online payments and I guarantee they will see more visitors to their website. And more visitors mean more transactions and higher revenue streams.

Learn more information about the survey via our press release.