Next week Plimus will be exhibiting at Casual Connect Seattle. The Casual Games Association produces the premier events for the casual games industry with more than 3,500 professionals attending its shows each year. According to its website, “Casual Connect brings together the most talented and knowledgeable experts in the casual gaming field to further the casual games industry with the best of networking and learning.” Plimus regularly attends the Seattle and Germany shows and finds great value in getting to know the attendees visiting and meeting fellow vendors exhibiting at the conferences.

Additionally at this year’s event, Simon Jones, our vice president of strategic solutions, will present on Tuesday, July 19. During his presentation, Simon will introduce “The ReACT Model” to the digital commerce community, addressing how this model helps companies increase total revenue via pre- and post-sale promotions.

Simon will share three case studies of companies that have used the Plimus e-Commerce platform to successfully increase their Average Order Value. Attendees of this session will gain an understanding of the impact of multivariate testing on the checkout page in turbo-charging close rates, and how to employ direct customer management and single sign-on to help build higher Total Lifetime Value from their customers.

Here are the session details:

Casual Connect Seattle

What: “Virtual Economic: Don’t Just Act … ReACT!,” in which Simon will explain how The ReACT Model gives online businesses the tools needed to dramatically boost their revenue

When: Tuesday, July 19 at 10:30 a.m. PDT

Where: Benaroya Hall and Triple Door

In the Founders Room

200 University Street
Seattle

Register: http://seattle.casualconnect.org/registration.html

Feel free to stop by our booth and say hello and find out how to make more mooooo-lah with  with Plimus for your casual games (and try your hand at our flying cows).  You could win a cow – a cow tail – or a Samsung Galaxy TAB!    Also, you can contact the Plimus team to schedule a meeting via this email address: s-plimus@casualconnect.org. Safe travels to Seattle!