Is it just us, or has e-Commerce been in the news more than usual lately? Last week, a great slideshow from PCmag.com caught our eye. Called “The Current State of e-Commerce,” it covered not only the latest developments in the space like Square and the Dutch initiative to put QR codes on 5 and 10 Euro coins, but also some blasts from the past (remember Beenz and Flooz?). It was a good representation of the evolution in e-Commerce technologies during the past 15 years or so, and it got those of us here at Plimus thinking about what the future of digital commerce will look like.

Truth be told, we’re always thinking about this, and frequent readers will find it no surprise that Plimus has a strong point of view on what our increasingly digital economy will look like.

Our main objective is to help our customers and partners streamline the online purchase process, enabling them to embed the transaction activity within the overall user experience. We call that “frictionless” e-Commerce and it’s an idea that’s time has come. Our Buy Anyware API provides a single-click environment and repeat customer features that allow for customizable order pages and enables digital goods vendors and social gaming sites to make the selling point part of the overall content experience.

We’re not alone in thinking this frictionless experience is the next leap in e-Commerce technology. A recent The New York Times article addressed how some infomercial brands are working to leverage the latest in connected televisions to lower barriers to impulse purchases. While we’re not sure that we need that immediate ability to order Pajama Jeans right now, it’s nice to see there are likeminded companies in the physical goods world. Removing transactional “friction” – whether the purchase is for digital or physical goods and services – seems to be the next evolution in digital commerce.

Interested in helping drive this shift? Give us a call to see how Plimus can help you get there.