A recent report from Econsultancy and Tealeaf found that companies are losing billions of dollars in revenue as a result of consumers’ poor online experiences. The assessment, “Reducing Customer Struggle,” surveyed more than 500 businesses across the globe, finding that the majority of companies are losing 24 percent of their annual online revenue because their customers’ report a bad, cumbersome shopping incident.

Come on… this is no surprise to us here at Plimus. We understand the importance of creating a frictionless customer experience in which the selling point becomes part of the focus of the online shopping event. Make the customer feel safe, secure and valued. Ease his or her hesitation and anxiety.  Do those things as a seller and you’ll see an increase in revenue. With these simple adjustments, you’ll see significantly less shopping carts left abandoned on your website.

As you may recall, in April we surveyed more than 100 random, consumers via Facebook and Twitter. Results of this social survey mirror the Econsultancy report. The survey, “No Shopping Cart Left Behind: The Buying Habits of Virtual Goods Consumers” found:

More than half of consumers purchase more online digital goods than they did last year

Two thirds of survey participants indicate that ease of transaction is the most important factor when making online purchases

More than 20 percent of respondents reported that sites with complex order forms keep them from completing a transaction

One in five respondents would shop online more frequently if the checkout process was faster

Improving the payment process means increasing monetization. Digital commerce continues to grow daily and doesn’t seem to be slowing down anytime soon.  With this continual growth, vendors can’t afford to lose sales. Optimize the shopping experience!

Plimus can help sellers create a better online experience for buyers. With Plimus’ payment processing platform, vendors can provide single-click purchasing, customizable order pages and a seamless checkout process for their consumers. Plimus gives online merchants the tools needed to eliminate the stress and hassle of the buying experience, making each transaction a positive experience for the consumer.

Additional information on Econsultancy survey can be found here.