about 8 months ago - No comments
It’s no surprise that consumers are spending more money online. From digital goods and services to retail consumer goods, e-Commerce sales continue to grow worldwide. In addition to our everyday online purchases, consumers also are increasingly giving digital donations and making philanthropic gifts online. We all want to consider ourselves to be gracious, giving people;
about 9 months ago - 2 comments
A new study has found that one out of every three online gamers is spending real currency for virtual goods. The study, commissioned by Visa’s PlaySpan and VG Market, polled more than 1,000 men and woman gamers last month. Some key findings from the study include: Console games with online play account for more than
about 10 months ago - No comments
I regularly read TechCrunch for today’s industry news, as the outlet has a fresh perspective about what’s new in the industry. Recently, I caught a good post about e-Commerce and how successful online retailers must look beyond the common industry acronyms, such as LTV (lifetime value) and COCA (cost of customer acquisition), and focus on
about 10 months ago - 2 comments
Last week, the Online Publishers Association (OPA) released the results of a survey that revealed some interesting observations about the preferences and habits of tablet owners when it comes to purchasing content. Among the findings: Just less than half of all tablet users would be willing to pay for content if it meant avoiding advertisements
about 11 months ago - 2 comments
Consumers want more from the traditional online experience. As consumers ourselves, we’re familiar with this – we want to relate to and feel valued by the vendor from which we are purchasing. Additionally, we like to incorporate ourselves in the buying experience — making a more interactive transaction. As consumers, we increasingly interact with retailers
about 11 months ago - No comments
A recent report from Econsultancy and Tealeaf found that companies are losing billions of dollars in revenue as a result of consumers’ poor online experiences. The assessment, “Reducing Customer Struggle,” surveyed more than 500 businesses across the globe, finding that the majority of companies are losing 24 percent of their annual online revenue because their
about 12 months ago - No comments
Guest Post from Marco Minoli, marketing director of Slitherine Ltd. Slitherine Ltd. and Matrix Games are video game publishers that specialize in strategy and war games such as “Field of Glory,” “Close Combat,” “War in the East” and many others. The two companies both develop for a growing gaming audience of currently 200,000 registered users,
about 1 year ago - No comments
During the past three months, a variety of reports have been published highlighting the growth and success of the e-Commerce industry. Just this week, comScore, an Internet marketing research firm, reported that online retail spending increased a staggering 12 percent in the first quarter of 2011. While this is another great piece of news for
about 1 year ago - No comments
Last week, Jack Myers Media Business Report issued its annual report on the growth of the advertising and media industries 2010-2020, projecting social marketing commerce will top $50 billion by 2020. That’s significant growth considering that, in 2010, social marketing business was only $1.2 billion consisting mostly of online blog sites, conversational marketing campaigns and
about 1 year ago - No comments
In case you missed it, the Plimus team hosted a webcast yesterday featuring our Buy Anyware ™ API. While I’m hoping you’re all familiar with our industry leading platform … I’ll give you a quick update. The Buy Anyware API gives online vendors complete control of the customer experience by eliminating the tiresome requirements of