This week Plimus is overseas at the Casual Connect Europe show. It’s the first show of the year for our casual gaming customers and I have to say, it’s always been a favorite of mine. The sheer magnitude of the casual gaming category is enormous – you have only to take a quick peek at the show’s website to see what I mean – “Casual Connect is the place to learn more about an industry which entertains 300 million people each month.” A significant number of our customers fall within this sector and we’re excited about our continued growth and the prospect of making our portfolio in this particular area even bigger.

Our very own, Simon Jones, will be speaking at the show – on the panel “The Future of Monetization” – to talk about how developers and merchants can plan and implement a game up-sell strategy. While I don’t want to give away too much up front, Simon will discuss new monetization techniques to help game developers and merchants capitalize on the expanding opportunities by narrow casting their marketing messages and strengthening their purchase processes to turn shoppers into buyers with greater regularity. Sounds pretty cool to me!

Simon will be posting a blog once he returns home from the event, so stay tuned. He’ll share show insights, provide his feedback and likely have some great anecdotes in terms of what’s new and cool in the casual gaming space.

And if you happen to be in Germany next week, swing by and see us at our table.  Not only can we demonstrate making more ‘moolah’ with our flying cows….but we can also show you concrete examples of how Plimus can increase game revenues.    It’s going to be a great show.

Charlie Born, Plimus Head of Marketing

Charlie Born,

Head and VP of Marketing