Last Friday, I caught up with Forrester’s e-Commerce guru, Brian Walker, about some of the progress Plimus has recently made and what we have in store for 2011. We last spoke with Brian during the launch of the Buy Anyware API…so obviously we had a lot to talk about! Our call with Brian covered a number of topics including; customer success stories, trends that we are seeing in the market as well as the directions we see e-Commerce heading.

During our call, we discussed a few specific Plimus customers that have seen great success through the adoption of single-click purchasing, enabled by the Buy Anyware API. Customers from a variety of industries including;  One Hour Translation and Matrix Games have all realized benefits due to this new hybrid payment model, which allows returning users to make purchases without launching another browser window.

Additionally, we touched on the growing trend towards dynamic subscription payment methods. Our discussion around how traditional online subscriptions have evolved in response to changing customer demands was extremely interesting. We also talked about how this payment method is even taking off in the cloud with vendors such as Plimus customer, CloudShare, offering a self-service “point-and-click” cloud platform that enables businesses to create, collaborate on and run full enterprise applications instantly and on-demand.

Brian was especially interested in learning more about how the advent of the app store has changed the Plimus business. The wave of apps and the consumer demand for them has created a huge rush in businesses (across all verticals, telcos, software, entertainment, social gaming – to name a few) to develop the software and build their presence in the app space. This new “in-app commerce” is continuing to grow and Plimus considers it among the company’s priorities.

Lastly, we talked a little bit about a term we have recently coined “Connected e-Commerce.” We will delve more into this later, but in short Connected e-Commerce refers to the connection between vendors, consumers and affiliates in today’s buying process.

What do you think? Is there anything you’d like us to ask Brian during our next check-in?

Charlie Born, Plimus Head of Marketing

Charlie Born,

Head and VP of Marketing

 

 

 

Photo credit: http://www.flickr.com/photos/raster/188700129/