As a follow up to last week’s Affiliate Summit show in Las Vegas, I wanted to just summarize a few highlights of our successful Affiliate program. As you all read in my last post, Plimus met with hundreds of vendors and affiliates at our booth and hospitality suite and had some of our affiliate experts on hand to answer all questions including Mark Hassin, who is our VP of Strategic Accounts.  Overall, we had a great time at the show and met some awesome new sellers and affiliates seeking a platform for maximized conversions and optimized ROI. While we work with many of you already, we look forward to being the perfect platform for the rest of you very soon.

In case you missed us, here’s a bit more about our program. The new Plimus Marketplace is the go-to place to find exclusive deals to the many innovative products available for promotion.  This easy-to-use marketplace allows affiliates to find items to sell and to begin partnering with sellers all in one spot. The Plimus Marketplace hosts catalogues of products that affiliates and sellers can browse the more than 100,000 products by specific requirements, such as, average earning per sale, average commission, percentage of active affiliates, etc. We make it easy to find the product that works just for you.

As a member of the Plimus Marketplace, you’ll receive offers completely exclusive to Plimus; a plethora of top converting products to promote; as well as access to the more than 5,000 active sellers on the Plimus Marketplace to date. It’s time for you to join our community!

Additionally, I’ve outlined a few of the top headlines coming out of the show. With such an engaging, active affiliate community in attendance, it’s hard to just pick a few but here are some.

• This year’s show had the biggest attendance rate ever with over 4,600 attendees. As FeedFront reports, the steady climb over the years, especially during this economic hardship, is proof of the strength of the affiliate marketing industry.    In fact – I think the trend goes beyond just affiliate marketing – but the maturity of  online marketing as a science.
• It’s clear that while the social web and the broadcast effect of sites like Facebook create the buzz and global awareness, it is known and trusted connections that make sales.    The actual selling process demands more e-commerce-like, demographically-tuned, personalized approaches.  As the audiences segment into smaller and smaller communities, it is clear the strength of online marketing as demonstrated by affiliates will become a stronger force in the industry.
• Although it’s been around since 2005, this year’s hot buzz new trend seems to be  “multi-channel e-commerce.” Even leading analyst firm, Forrester Research is predicting that this will be the largest growth area of 2011. What do you think?

Are there any others that I’m missing? If so, please share. As I mentioned above, Plimus is excited to start working with many new sellers and affiliates in the New Year. Visit our website to learn more about the Plimus Marketplace.

Charles Born,

VP and Head of Marketing

Photo credit: http://www.flickr.com/photos/carworld/3780566252/