e-Commerce: Complete. Configured. Connected.
Cyber Monday Hits an All-Time High
2010 marked an all-time high for the e-Commerce industry. Cyber Monday, a day dedicated to online holiday shopping deals following Black Friday’s official kick-off to the holiday shopping season, surpassed one billion dollars of online spending in the United States. This year’s event is now the heaviest online shopping day in history. Pretty cool, if I may say so myself.
comScore released figures, following the day, which indicated a 16 percent increase in e-Commerce spending versus a year ago, $887 million in 2009 to $1.028 billion dollars this year. So what does all of this mean?
It means that consumers are increasingly pounding the virtual pavement and shopping online in addition to visiting shopping malls and department stores for their holiday shopping. It means that online retailers and e-Commerce and deals sites, such as Amazon.com, eBay, BestBuy.com, Facebook, Groupon, etc. are giving consumers a good enough reason to choose shopping for deals on the couch with their iPad in pajamas over venturing out into the holiday craze. And it means consumers don’t have to get up at 4 a.m. and wait in those insane lines on Black Friday – instead, they can sit comfortably at home (or in the office as the case seems to be) and click away for the big holiday sales. In fact, nearly half of consumers this year did their holiday shopping at work.
That is great news for Plimus and our Plimus sellers and affiliates. Plimus’ e-Commerce platforms handle nearly 20,000 digital goods transactions daily. With that said, digital sales for our customers and affiliates helped beat the billion dollar mark as consumers are planning to give and also receive digital goods this holiday season.
In my recent post, I discussed a holiday survey we conducted, “Are Consumers Dreaming of a Digital Holiday?” The survey solicited via social media platforms, asked consumers about their projected holiday spending and how big a role digital goods would play. I’ve included some of the highlights below and you’ll see that our responses match up nicely with the numbers collected from comScore.
Charles Born,
Head of Marketing
Photo credit: http://www.flickr.com/photos/the_justified_sinner/2498066986/
| Print article | This entry was posted by Charlie Born on December 8, 2010 at 12:01 pm, and is filed under E-Commerce 3.0. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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