Plimus at Rise of Social Commerce 2010 “Entering the Gaming Market – New Techniques for Monetization in the Age of Social Networks”

Last week’s Rise of Social Commerce inaugural conference appears to have been a huge success. Our very own Simon Jones was a featured speaker in the session “The Games Social People Play.”

During his session Simon spoke about ‘Turning on the TAP.’ He discussed the importance of understanding that success is represented by the three-legged stool of Technology, Audience and Process. To better articulate this tiered approach, Simon presented three case studies outlining key elements involved in driving online engagement, and revealed some of the key lessons we have learned along the way to help guide companies looking to enter the market.

Simon shared a Plimus case study as well as two customer case studies, Youdagames and Yummy Interactive.

Horst Streck, CEO, Youdagames:

Chris Hennebery, VP Software Distribution, Yummy Interactive

We truly appreciate the help from our customers and value their continued partnership with Plimus.

The basis for this presentation is built upon the ongoing growth of the social Internet. The social Web, and marketing games within, has become a vital business play for game developers looking to expand their reach, their fan base and revenue. With the ongoing explosion of social networking and online gaming, we at Plimus are quite confident this phenomenon won’t be going away anytime soon. However, the market is getting increasingly crowded, and the “build it and they will come” approach that blossomed in the last couple of years doesn’t work anymore. As a result, game developers must strive to create the perfect online environment in order to thrive.

At Plimus we are working to solve the needs of clients who are looking to optimize their investments in e-Commerce 3.0, the newly developing way in which online customers want to buy anytime, anyplace, anywhere, with as little hassle as possible. Call it a desire for ‘frictionless e-Commerce.’ Simultaneously, many game consumers have shifted their attention toward the social Web to supply them with their next distraction-of-choice. The combination of factors means that simply looking at one element of the mix won’t get the job done: you may have awesome technology, but if you don’t know your audience’s preferences, you’re toast, and vice versa.

Thanks to the Altimeter Group for the opportunity for allowing Plimus to participate in your event. It was a huge success and we’re already looking forward to next year’s show. I’ve included a few images of Simon’s speaking engagement below.

Charles Born,

Head of Marketing