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Customer Profile: Yummy Interactive Talks Frictionless Gaming
For today’s blog, I’d like to highlight one of our partners, Yummy Interactive. This week, Christopher Hennebery, VP of software distribution at Yummy Interactive, spoke with Rebecca Lieb from Econsultancy about making digital rights management as painless as possible. During the discussion, Christopher described how Yummy is now able to offer its customers a “frictionless” e-Commerce experience – with the help of Plimus.
Plimus announced its relationship with Yummy Interactive back in the middle of June at E3 and since then we’ve been working with them to offer a seamless online buying experience for gamers. Yummy Interactive’s GameShield In-Game Activation, developed with Plimus, provides game developers a way to turn the trial-to-purchase process into a hassle-free, immersive experience. This e-Commerce platform provides a one-click purchase experience, which helps maintain immersive gameplay throughout the transaction. This, in turn, gives these developers a new tool to use to increase revenue and convert trials into sales.
Rebecca’s post includes a great conversation with Christopher and provides some interesting statistics on how Plimus and Yummy Interactive are helping game developers increase their revenue streams, “We’ve seen one of our clients base a 19% increase in conversions from trial to purchase.” Click here to read the entire blog on the Econsultancy website.
Charles Born,
Head of Marketing
| Print article | This entry was posted by Charlie Born on August 27, 2010 at 11:04 am, and is filed under Casual Games, E-Commerce 3.0. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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B2C Marketing Predicts Continued Increase in Shopping Cart Abandonment in 2012
about 1 week ago - No comments
A recent article by Charles Nicolls of B2C Marketing, “Shopping Cart Abandonment Rate Set To Rise in 2012,”caught our attention. In the piece, Nicolls discusses how the shopping cart abandonment rate has risen to an all-time high of 72 percent in 2011. Furthermore, he predicts this rate will continue to grow this year and explains the methodology behind his predictions.
Wild, Wild West No Longer
about 2 weeks ago - No comments
Amid the noise this week about SOPA and PIPA, and the stunning takedown of Megaupload, a very real business reality is upon us: e-Commerce is no longer the Wild, Wild West.
Plimus CEO Profiled in “Entrepreneur Journeys” Blog
about 2 months ago - No comments
This past week, Plimus CEO Hagai Tal was featured in Sramana Mitra’s Entrepreneur Journeys blog. This seven-part series, provides a candid look at Hagai’s evolution as an entrepreneur and how his journey led him to Plimus. Sramana said it best: “Hagai Tal is the CEO of Plimus as well as a serial entrepreneur and active
Online Giving Continues to Rise
about 4 months ago - No comments
It’s no surprise that consumers are spending more money online. From digital goods and services to retail consumer goods, e-Commerce sales continue to grow worldwide. In addition to our everyday online purchases, consumers also are increasingly giving digital donations and making philanthropic gifts online. We all want to consider ourselves to be gracious, giving people;
Digital Commerce Spending Continues to Rise
about 5 months ago - 2 comments
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about 6 months ago - No comments
Earlier this month, Plimus issued the results of our most recent social media survey. The random, at-large consumer survey conducted via Survey Monkey was shared to consumers on popular social networking sites including Facebook and Twitter. It examined the influence that social networks have on digital commerce, and ways in which vendors can leverage these
More than Metrics
about 6 months ago - No comments
I regularly read TechCrunch for today’s industry news, as the outlet has a fresh perspective about what’s new in the industry. Recently, I caught a good post about e-Commerce and how successful online retailers must look beyond the common industry acronyms, such as LTV (lifetime value) and COCA (cost of customer acquisition), and focus on
Survey Finds Challenges in Getting Tablet Users to Pay for Content
about 7 months ago - 2 comments
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about 7 months ago - 2 comments
Consumers want more from the traditional online experience. As consumers ourselves, we’re familiar with this – we want to relate to and feel valued by the vendor from which we are purchasing. Additionally, we like to incorporate ourselves in the buying experience — making a more interactive transaction. As consumers, we increasingly interact with retailers
Not Surprising… Survey Finds Poor Online Experience Costs Businesses Billions in Lost Revenue
about 8 months ago - No comments
A recent report from Econsultancy and Tealeaf found that companies are losing billions of dollars in revenue as a result of consumers’ poor online experiences. The assessment, “Reducing Customer Struggle,” surveyed more than 500 businesses across the globe, finding that the majority of companies are losing 24 percent of their annual online revenue because their
