about 1 week ago - No comments
A recent article by Charles Nicolls of B2C Marketing, “Shopping Cart Abandonment Rate Set To Rise in 2012,”caught our attention. In the piece, Nicolls discusses how the shopping cart abandonment rate has risen to an all-time high of 72 percent in 2011. Furthermore, he predicts this rate will continue to grow this year and explains the methodology behind his predictions.
about 2 weeks ago - No comments
Amid the noise this week about SOPA and PIPA, and the stunning takedown of Megaupload, a very real business reality is upon us: e-Commerce is no longer the Wild, Wild West.
about 2 months ago - No comments
This past week, Plimus CEO Hagai Tal was featured in Sramana Mitra’s Entrepreneur Journeys blog. This seven-part series, provides a candid look at Hagai’s evolution as an entrepreneur and how his journey led him to Plimus. Sramana said it best: “Hagai Tal is the CEO of Plimus as well as a serial entrepreneur and active
about 4 months ago - No comments
It’s no surprise that consumers are spending more money online. From digital goods and services to retail consumer goods, e-Commerce sales continue to grow worldwide. In addition to our everyday online purchases, consumers also are increasingly giving digital donations and making philanthropic gifts online. We all want to consider ourselves to be gracious, giving people;
about 5 months ago - 2 comments
A new study has found that one out of every three online gamers is spending real currency for virtual goods. The study, commissioned by Visa’s PlaySpan and VG Market, polled more than 1,000 men and woman gamers last month. Some key findings from the study include: Console games with online play account for more than
about 6 months ago - No comments
Earlier this month, Plimus issued the results of our most recent social media survey. The random, at-large consumer survey conducted via Survey Monkey was shared to consumers on popular social networking sites including Facebook and Twitter. It examined the influence that social networks have on digital commerce, and ways in which vendors can leverage these
about 6 months ago - No comments
I regularly read TechCrunch for today’s industry news, as the outlet has a fresh perspective about what’s new in the industry. Recently, I caught a good post about e-Commerce and how successful online retailers must look beyond the common industry acronyms, such as LTV (lifetime value) and COCA (cost of customer acquisition), and focus on
about 7 months ago - 2 comments
Last week, the Online Publishers Association (OPA) released the results of a survey that revealed some interesting observations about the preferences and habits of tablet owners when it comes to purchasing content. Among the findings: Just less than half of all tablet users would be willing to pay for content if it meant avoiding advertisements
about 8 months ago - No comments
A recent report from Econsultancy and Tealeaf found that companies are losing billions of dollars in revenue as a result of consumers’ poor online experiences. The assessment, “Reducing Customer Struggle,” surveyed more than 500 businesses across the globe, finding that the majority of companies are losing 24 percent of their annual online revenue because their
about 8 months ago - No comments
Guest Post from Marco Minoli, marketing director of Slitherine Ltd. Slitherine Ltd. and Matrix Games are video game publishers that specialize in strategy and war games such as “Field of Glory,” “Close Combat,” “War in the East” and many others. The two companies both develop for a growing gaming audience of currently 200,000 registered users,