e-Commerce: Complete. Configured. Connected.
Plimus and Yummy Interactive
I have exciting news to share with you. Last week, Plimus and Yummy Interactive together announced the development of an e-Commerce platform for casual game publishers. In-Game Activation interface enables not only a one-click purchase, but maintains the game experience throughout the transaction. So what does this mean for casual gamers?
Previously, all casual gaming and other online purchasing services were forced to deploy e-Commerce platforms that required users to leave the game environment in order to complete a transaction. To enhance their gaming experience, such as buying additional credits or purchasing the game after an initial free trial, users had to launch another Web browser page and were bombarded with a “friction-full” experience.
In-Game Activation interface is helping limit the hassle of online, in-gaming transactions. Using the Plimus e-Commerce application and its own GameShield™ licensing protection solution, Yummy Interactive has developed an e-Commerce interface that keeps the player immersed within the game environment during the transaction, which not only enriches the user experience but also increases conversion rates and revenue.
You can read the entire release here.
Charlie Born,
Head of Marketing
Photo credit: http://www.flickr.com/photos/brewbooks/244365591/
| Print article | This entry was posted by Charlie Born on June 21, 2010 at 10:43 am, and is filed under E-Commerce 3.0. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
No comments yet.
No trackbacks yet.
The Other 99% Of Entrepreneurs by Guest Blogger, Sramana Mitra
about 3 months ago - 1 comment
In 2010, Sramana Mitra started a program called “1 Million by I Million,” the goal of which is to help, through her virtual program, 1 million entrepreneurs achieve 1 Million or more in revenue – by the year 2020. At Plimus, we have a simple business philosophy; we make money only when our sellers make money. We think Sramana and her 1 Million program is a natural fit for our sellers, and we hope many of you will take advantage of what this program has to offer. So, without further delay – Sramana welcome.
New Era in Payments for the Industry
about 3 months ago - No comments
Although you may not have noticed, February 1, 2012, was a big day in the payment world – although it passed with limited fanfare. The date was important because it marked the enforcement of new rules from Visa around payments, both online and offline. Now, service providers, like Plimus, are required to have clients, who
B2C Marketing Predicts Continued Increase in Shopping Cart Abandonment in 2012
about 3 months ago - No comments
A recent article by Charles Nicolls of B2C Marketing, “Shopping Cart Abandonment Rate Set To Rise in 2012,”caught our attention. In the piece, Nicolls discusses how the shopping cart abandonment rate has risen to an all-time high of 72 percent in 2011. Furthermore, he predicts this rate will continue to grow this year and explains the methodology behind his predictions.
Wild, Wild West No Longer
about 3 months ago - No comments
Amid the noise this week about SOPA and PIPA, and the stunning takedown of Megaupload, a very real business reality is upon us: e-Commerce is no longer the Wild, Wild West.
Plimus CEO Profiled in “Entrepreneur Journeys” Blog
about 5 months ago - 1 comment
This past week, Plimus CEO Hagai Tal was featured in Sramana Mitra’s Entrepreneur Journeys blog. This seven-part series, provides a candid look at Hagai’s evolution as an entrepreneur and how his journey led him to Plimus. Sramana said it best: “Hagai Tal is the CEO of Plimus as well as a serial entrepreneur and active
Online Giving Continues to Rise
about 8 months ago - No comments
It’s no surprise that consumers are spending more money online. From digital goods and services to retail consumer goods, e-Commerce sales continue to grow worldwide. In addition to our everyday online purchases, consumers also are increasingly giving digital donations and making philanthropic gifts online. We all want to consider ourselves to be gracious, giving people;
Digital Commerce Spending Continues to Rise
about 9 months ago - 2 comments
A new study has found that one out of every three online gamers is spending real currency for virtual goods. The study, commissioned by Visa’s PlaySpan and VG Market, polled more than 1,000 men and woman gamers last month. Some key findings from the study include: Console games with online play account for more than
Plimus Survey: More ‘Likes’ Can Equal More Dollars for Online Vendors
about 10 months ago - No comments
Earlier this month, Plimus issued the results of our most recent social media survey. The random, at-large consumer survey conducted via Survey Monkey was shared to consumers on popular social networking sites including Facebook and Twitter. It examined the influence that social networks have on digital commerce, and ways in which vendors can leverage these
More than Metrics
about 10 months ago - No comments
I regularly read TechCrunch for today’s industry news, as the outlet has a fresh perspective about what’s new in the industry. Recently, I caught a good post about e-Commerce and how successful online retailers must look beyond the common industry acronyms, such as LTV (lifetime value) and COCA (cost of customer acquisition), and focus on
Survey Finds Challenges in Getting Tablet Users to Pay for Content
about 10 months ago - 2 comments
Last week, the Online Publishers Association (OPA) released the results of a survey that revealed some interesting observations about the preferences and habits of tablet owners when it comes to purchasing content. Among the findings: Just less than half of all tablet users would be willing to pay for content if it meant avoiding advertisements
